Courtney Helland

Questioner
DISC Type : c

Performance Marketing Manager at Beauty by Imagination (BBI)

New York City Metropolitan Area, United States

Overview

Courtney has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Courtney has no verified topics they care about

Media Appearances

Courtney has no verified media appearances

Work History

8-2024 - 11-2025
Performance Marketing Manager at Beauty by Imagination (BBI)
3-2023 - 9-2024
Digital Marketing Manager at Beauty by Imagination (BBI)
4-2022 - 3-2023
Associate Director, Integrated Planning at UM Worldwide
2-2021 - 4-2022
Manager, Integrated Planning at UM Worldwide
12-2019 - 2-2021
Senior Associate, Digital at UM Worldwide

Education

2014 - 2018
Bachelor of Arts in Journalism (B.A.J.) from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Performance Marketing Manager at Beauty by Imagination (BBI)
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Insights For Selling To Courtney

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Courtney is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Courtney

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Courtney move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Courtney take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Courtney

Personality Compatibility


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