Craig Atwater in

Craig Atwater

Energizer · DISC type I
President and CEO at Penco Products, Inc.
📍 Raleigh-Durham-Chapel Hill Area, United States

Craig Atwater is the President and CEO of Penco Products, recognized for his entrepreneurial spirit and expertise in lean manufacturing. He has a distinguished career driving profitable growth and innovation at companies like Cree Lighting and Eaton. He earned his Bachelors Degree from Clarkson University.

Craig demonstrates a keen interest in pioneering companies, such as Tesla, suggesting a passion for disruptive technology and sustainable innovation. He also maintains a connection to his alma mater, Clarkson University, indicating an appreciation for his educational background and its community.

Unique fact: While at Eaton, he successfully oversaw the launch of over 95 new products annually.

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Experience
20 Years
Current Role
President and CEO
Job Level
Leadership
Location
Raleigh-Durham-Chapel Hill Area, United States
Personality Overview

How Craig shows up

Enthusiastic
Believer
Relationship Oriented

They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Priorities

Topics Craig cares about

Lean Manufacturing
A core philosophy he utilizes to optimize supply chains, deliver innovation, and drive profitable growth in his role as President and CEO.
Go-to-Market Strategy
He has a strong background in developing and implementing innovative strategies for business development, pre-sales engagement, and closing deals.
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Career

Work history

11-2021
President and CEO
Penco Products, Inc.
12-2017 - 3-2021
Senior Vice President and General Manager
Cree Lighting
6-2017 - 12-2017
Vice President Marketing and Product Management
Cree Lighting
2016 - 2017
Vice President & General Manager, Americas
Eaton's Crouse-Hinds Business
2012 - 2016
Vice President Global Marketing
Eaton's Crouse-Hinds Business
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor's Degree
Clarkson University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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