Craig Baker in

Craig Baker

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Senior Key Account Manager at Red Bull
📍 Dallas-Fort Worth Metroplex, United States

Craig Baker is a dynamic sales manager with a strong track record in the beverage industry, having driven revenue growth for major brands like Red Bull, Anheuser-Busch, and Coca-Cola. He possesses deep expertise in multi-channel sales within the CPG sector and holds a BBA from the University of North Texas.

He has been repeatedly named Supplier of the Year by key clients, including Murphy USA and the Independent Buyers Cooperative.

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Experience
26 Years
Current Role
Senior Key Account Manager
Job Level
Middle
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Craig cares about

Key Account Management
Manages multiple national and regional off-premise customers, including H-E-B, Murphy USA, and QuickChek, with a focus on strategic growth and relationship building.
Beverage Sales Strategy
His career is defined by formulating strategic plans for product assortment, merchandising, distribution, and profitable pricing for top-tier beverage companies.
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Career

Work history

5-2017
Senior Key Account Manager
Red Bull
11-2013 - 4-2017
Senior Key Account Manager - Off-Premise Accounts
Anheuser-Busch InBev
10-2011 - 10-2013
Key Account Manager - On-Premise Accounts
Anheuser-Busch InBev
5-2011 - 10-2011
High End Brand Manager
Anheuser-Busch InBev
9-2001 - 3-2011
Account Executive
Coca-Cola Refreshments
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1985 - 1991
BBA
University of North Texas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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