Craig Bruce

Sharpshooter
DISC Type : DC

Founder / Executive High-Performance Coach / Author at Evolve Advisory Group

Los Angeles, California, United States

Overview

Craig Bruce is the Founder of Evolve Advisory Group, an executive coach, author, and speaker with over 25 years of global consulting experience, including as a Partner at Hewitt Associates. He holds degrees from The University of North Carolina at Chapel Hill and Vanderbilt University. People who recommend him describe him as dynamic, resourceful, and transformative.

His personal experience with severe burnout informs his passion for holistic wellness. He is a former Tier X Coach for Equinox and holds certifications in Kettle Bell and CPR, reflecting a deep commitment to physical and mental fitness. This background fuels his mission to help other high-performers achieve success without sacrificing their well-being.

His own career pivot from a high-stakes global executive to a burnout recovery expert gives him a unique and authentic perspective.

Personality Overview

ROI Driven

Precise But Practical

Fast But Analytical

They respond better to strong and respectful interactions.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Executive Burnout
His career as a coach is founded on his personal story of recovering from burnout, and his firm is dedicated to helping executives avoid it.
Leadership Transformation
He focuses on helping leaders at a crossroads design their next chapter with clarity and impact, moving beyond just professional success.
Holistic Wellness
His background as a Tier X Coach at Equinox and his own health journey highlight a core belief in integrating physical vitality with professional excellence.

Media Appearances

Craig has no verified media appearances

Work History

11-2020
Founder / Executive High-Performance Coach / Author at Evolve Advisory Group
12-2015 - 9-2019
Tier X Coach & Educator at Equinox
8-1989 - 12-2014
Partner at Hewitt Associates LLC

Education

Bachelor's degree from The University of North Carolina at Chapel Hill
Master's degree from Vanderbilt University

More Information

Social Presence :

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Exp : 34 Location : Los Angeles, California, United States Job Level : Leadership Designation : Founder / Executive High-Performance Coach / Author at Evolve Advisory Group
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Craig

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can take decisions very fast if you manage to convince them.
  • Can Craig take some risk or not?

  • The risks don’t matter much to them.

You And Craig

Personality Compatibility


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