Craig C.

Questioner
DISC Type : c

Director of Product Management at Brew — AI Barista App

New York City Metropolitan Area, United States

Overview

Craig has no verified overview

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

3-2026
Director of Product Management at Brew — AI Barista App
4-2023 - 2-2026
Director of Product Management at Optum
4-2022 - 12-2022
Group Product Manager at Ro
10-2018 - 3-2022
Director of Product Management at Freshly
1-2017 - 10-2018
Director of Product & Customer Insights at HelloFresh

Education

Bachelor of Science (BS) from Rensselaer Polytechnic Institute
Master of Science (MS) from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Product Management at Brew — AI Barista App
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Craig take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Craig

Personality Compatibility


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