Craig Cohen

Energizer
DISC Type : I

President & CEO at Waiter.com

San Francisco, California, United States

Overview

Craig has no verified overview

Personality Overview

Full Of Energy

Informal

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

9-1994
President & CEO at Waiter.com
9-1989 - 9-1993
Hardware Engineer at Sun Microsystems
6-1986 - 6-1989
Software Engineer Intern at Motorola

Education

1992 - 1994
MBA from Stanford University Graduate School of Business
1992 - 1994
Master of Business Administration (MBA) from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 38 Location : San Francisco, California, United States Job Level : Leadership Designation : President & CEO at Waiter.com
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Craig

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Craig take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Craig

Personality Compatibility


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