Craig Colby 🇨🇦

Visionary
DISC Type : Ds

Consulting Producer/Writer at Pernel Media

Toronto, Ontario, Canada

Overview

Craig is an award-winning Executive Producer, author, and consultant who runs the media production company colbyvision. Described as a master storyteller and mentor, his work has appeared on global networks like Discovery, BBC Earth, and ESPN. He holds BA and BBA degrees from the University of Windsor.

Outside of his production work, Craig is a multi-award-winning author of two books that explore life through personal stories related to his hat collection and coaching youth hockey. He is a public speaker on topics like leadership and communication and lives in Toronto with his wife and two sons.

His book "ALL CAPS" originated from a pandemic project where he posted a photo and story of a different hat from his collection for 125 consecutive days.

Personality Overview

Goal-Oriented

Big Vision Person

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Effective Storytelling
This is the core theme of his professional life as a producer and his personal life as an author, focusing on crafting powerful narratives that captivate and inspire.
Media Production
As the owner of colbyvision, he has over three decades of experience creating content across sports, science, and nature genres for international broadcasters.
Talent Mentorship
His professional headline states "I develop talent, " and he has consulted for the National Lacrosse League, training sideline reporters in the craft of interviewing.

Media Appearances

Craig has no verified media appearances

Work History

1-2025 - 3-2025
Consulting Producer/Writer at Pernel Media
12-2023 - 4-2024
Consultant - Interviewing at National Lacrosse League (NLL)
7-2023 - 11-2023
Showrunner at MEM
5-2022 - 8-2022
Producer/Writer at Bell Media
2-2022 - 12-2025
Executive Producer at Aga Khan Museum

Education

Bachelor of Arts - BA from University of Windsor
Bachelor of Business Administration - BBA from University of Windsor

More Information

Social Presence :

Prographics :

Exp : N/A Location : Toronto, Ontario, Canada Job Level : N/A Designation : Consulting Producer/Writer at Pernel Media
URL has been copied!

Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Craig

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Craig take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Craig

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.