Greg Clayton

Go-getter
DISC Type : d

School Standards Board, Parent Member, Rosebery School at GLF Schools

London, England, United Kingdom

Overview

Greg Clayton is the UK Head of Brand Growth at Ipsos, leveraging over 20 years of award-winning international agency leadership experience from the UK, Singapore, and Japan. Colleagues describe him as an inspirational, passionate, and innovative leader, skilled in using consumer insights to foster substantial brand growth. He holds a Masters from Birkbeck, University of London.

His passion for education, inspired by his teacher parents, is a key personal driver. He serves as a Parent Member on the School Standards Board for Rosebery School to support student success. A former international Modern Languages teacher, he has a deep appreciation for personal growth and has three daughters.

Unique fact: Before his career in market research, Greg taught Modern Languages in France, Germany, and Japan.

Personality Overview

Challenger

Decisive

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Brand Growth
His current role is focused on helping clients grow their brands and he is a frequent speaker on topics like brand strategy and creative effectiveness.
Consumer Insights
His work involves keeping a finger on the pulse of changing market dynamics, consumer attitudes, and shopper behaviours to help clients understand the zeitgeist.
Education's Impact
Stems from his parents being teachers and his own experience teaching. He now serves on a school board to help drive student success and attainment.

Media Appearances

Greg has no verified media appearances

Work History

5-2025
School Standards Board, Parent Member, Rosebery School at GLF Schools
10-2024
Head of Brand Growth at Ipsos UK
5-2022 - 10-2024
MBS (Markets, Brands and Shoppers) Lead at Ipsos
1-2021 - 5-2022
MSU Service Line Lead at Ipsos UK
1-2020 - 1-2021
Senior Client Officer at Ipsos UK

Education

2004 - 2006
Master of Science - MS from Birkbeck, University of London
1997 - 2001
Bachelor of Arts - BA from Newcastle University

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : School Standards Board, Parent Member, Rosebery School at GLF Schools
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Greg

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Greg take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Greg

Personality Compatibility


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