Craig Draayer

Harmonizer
DISC Type : IS

Vice President of Digital Transformation at Elevations Credit Union

Boulder, Colorado, United States

Overview

As Vice President of Digital Transformation at Elevations Credit Union, Craig Draayer leads the vision and strategy for digital banking, payments, and member experience. With deep expertise in SaaS and cloud-based banking, colleagues describe him as a savvy strategist and clear communicator. He holds Scrum Master and Product Owner certifications and is a University of Iowa alumnus.

Outside of his professional focus on technology and finance, Craigs career began in clinical research, suggesting a foundational interest in data-driven fields. Based on his alma mater and current location in Colorado, he likely follows collegiate and professional sports, such as the Iowa Hawkeyes and Denver-area teams.

He successfully pivoted his career from managing clinical research trials at UChicago Medicine to leading digital transformation in finance.

Personality Overview

People-Oriented

Socially Adept

Friendly

Scenarios where both sides can come out as winners appeal to them greatly.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Digital Member Experience
He is responsible for reimagining and building the future of digital banking experiences, including online and mobile banking, digital payments, and customer-facing AI.
Fintech Integration
His role involves partnering with the C-suite to define, plan, and fund the credit union's digital program, which includes integrating modern financial technology.
Agile Methodologies
He is a certified Scrum Master and Product Owner with a history of coaching teams on Agile delivery, continuous improvement, and lean project management.

Media Appearances

Craig has no verified media appearances

Work History

12-2018
Vice President of Digital Transformation at Elevations Credit Union
2017 - 2018
Director of Product at 303 Software
2017
Product Operations Manager at Sovrn Holdings, Inc.
2013 - 2017
Product Owner at IHS Markit | Technology
2011 - 2013
Clinical Research Project Manager at UChicago Medicine

Education

Bachelor of Arts (B.A.) from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 15 Location : Boulder, Colorado, United States Job Level : Senior Designation : Vice President of Digital Transformation at Elevations Credit Union
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Craig

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Craig take some risk or not?

  • It is unlikely that they will take many risks.

You And Craig

Personality Compatibility


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