Craig Eiting

Enthusiast
DISC Type : i

General Sales Manager at Crown Equipment Corporation

Columbus, Ohio Metropolitan Area, United States

Overview

Craig is a long-tenured leader at Crown Equipment Corporation, having risen from an intern to his current role as General Sales Manager. He earned his bachelors degree from the University of Dayton and is described by colleagues as motivated, smart, and a hard worker, with a focus on growing sales organizations.

Outside of his direct professional duties, Craig maintains an interest in broader business trends, following publications like the Harvard Business Review. Based on his alma mater, he is likely a supporter of the University of Dayton Flyers basketball team, a nationally recognized program.

He has built his entire professional career within Crown Equipment Corporation, demonstrating exceptional company loyalty and deep institutional knowledge.

Personality Overview

Amiable & Agreeable

Optimistic

Non-Confrontational

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Warehouse Automation
Frequently posts about autonomous forklifts and automated reach trucks as a key solution to address widespread labor shortages in the industry.
Sales Leadership
Actively seeks to hire and develop talented leaders for his growing sales organization, often sharing posts about new career opportunities.
Material Handling Innovation
Highlights "game-changing" product innovations, focusing on how new technology can improve efficiency, safety, and the operator experience in warehouses.

Media Appearances

Craig has no verified media appearances

Work History

7-2019
General Sales Manager at Crown Equipment Corporation
11-2015 - 7-2019
Branch Sales Manager at Crown Equipment Corporation
9-2014 - 11-2015
Regional Sales Manager - Canada at Crown Equipment Corporation
6-2008 - 11-2008
Sales & Marketing Intern at Crown Equipment Corporation
3-2008 - 5-2008
Marketing Intern at Procter & Gamble

Education

2005 - 2009
Bachelors from University of Dayton

More Information

Social Presence :

Prographics :

Exp : 11 Location : Columbus, Ohio Metropolitan Area, United States Job Level : Senior Designation : General Sales Manager at Crown Equipment Corporation
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Craig

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Craig take some risk or not?

  • They can take some low-probability risks if needed.

You And Craig

Personality Compatibility


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