Craig Farhood

Questioner
DISC Type : c

Solutions Architect at Sun Life

Waterloo, Ontario, Canada

Overview

Craig has no verified overview

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

12-2025
Solutions Architect at Sun Life
7-2021
Director, Enterprise Architecture at Sun Life
12-2010 - 7-2021
Manager, Design and Development at Sun Life
10-2008 - 11-2010
Application Designer at Sun Life
10-2003 - 9-2008
Application Analyst at Sun Life

Education

9-1989 - 5-1994
BMath from University of Waterloo
1-1994 - 4-1994
BEd from Western University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Waterloo, Ontario, Canada Job Level : Senior Designation : Solutions Architect at Sun Life
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Craig take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Craig

Personality Compatibility


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