Craig French

Energizer
DISC Type : I

Head of Product Footwear - G.H. BASS at G-III Apparel Group

Queens, New York, United States

Overview

Craig French is a seasoned product development and sourcing director with over 15 years of experience in the global footwear industry. He specializes in managing innovation and commercialization across Asia, South America, and Europe for luxury and off-price channels. He holds a Bachelors degree from Monash University.

His interests extend to the lifecycle of his products, showing enthusiasm for sustainable initiatives within the footwear industry. He has publicly shared his interest in innovative shoe recycling programs and hopes to see such environmental efforts expand to more cities like New York.

He has executed development for a wide range of organizations, from start-ups to Fortune 500 companies like Coach and Tory Burch.

Personality Overview

Big Picture Person

Informal

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Global Sourcing
His career is centered on end-to-end development and commercialization of footwear across Asia, South America, and Europe for major brands.
Footwear Innovation
As Head of Product, he focuses on innovation in men's and women's dress, molded, outdoor, and athletic footwear.
Brand Collaborations
He has recently posted about his involvement in and excitement for collaborations between G. H. BASS and other brands like Corridor.

Media Appearances

Craig has no verified media appearances

Work History

10-2023
Head of Product Footwear - G.H. BASS at G-III Apparel Group
1-2022 - 10-2023
Director of Product Development at Tory Burch
1-2021 - 1-2022
Supply Chain Management Footwear - Asia at Tapestry
7-2019 - 1-2022
Director Product Development Manager - Asia at Stuart Weitzman
9-2017 - 7-2019
Senior Product Development Manager - 1941 Men and Women's Runway Footwear at Coach

Education

1999 - 2001
Bachelor's degree from Monash University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Queens, New York, United States Job Level : Mid-senior Designation : Head of Product Footwear - G.H. BASS at G-III Apparel Group
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Craig

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Craig take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Craig

Personality Compatibility


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