Craig Hanna

Enthusiast
DISC Type : i

Retired at The Hanna Estate

Burlingame, Kansas, United States

Overview

Craig Hanna is a creative force in the experience design industry, co-founding Thinkwell Group and previously serving as a creative executive at Universal Studios. He is known for his visionary storytelling on award-winning projects like Warner Bros. World Abu Dhabi and holds three patents for attraction design. Colleagues describe him as enthusiastic and insightful.

Now fully retired, Craig owns and operates Council City Coffee Co. with his wife, aiming to create a social hub and preserve local history. He also writes a bi-weekly newspaper column titled "Farm Life" and pursues personal passions like filmmaking, writing, home brewing, sausage making, and gin distilling.

Interesting fact: He was a key creative force behind the Warner Bros. Studio Tour London – The Making of Harry Potter.

Personality Overview

Non-Confrontational

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Experiential Storytelling
A 35-year career veteran who co-founded Thinkwell Group, creating iconic attractions and experiences for brands like Warner Bros. and Universal Studios.
Creative Entrepreneurship
After co-founding a major design agency, he is now channeling his creative energy into a local business, Council City Coffee Co.
Rural Redevelopment
His new coffee house venture is explicitly aimed at preserving a historic town building and revitalizing the local community.

Media Appearances

Craig has no verified media appearances

Work History

1-2026
Retired at The Hanna Estate
12-2024 - 1-2026
Retired at TAIT
7-2024 - 12-2024
EVP Creative at TAIT
7-2001 - 7-2024
Co-Founder, Chief Creative Officer, Chief Marketing Officer at Thinkwell Group
6-2001 - 7-2024
Chief Creative Officer at Thinkwell Group

Education

Craig has no verified education history

More Information

Social Presence :

Prographics :

Exp : 30 Location : Burlingame, Kansas, United States Job Level : Mid-senior Designation : Retired at The Hanna Estate
URL has been copied!

Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Craig

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Craig take some risk or not?

  • They can take some low-probability risks if needed.

You And Craig

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.