Craig Kennedy

Questioner
DISC Type : c

Sr. Director, ProSolutions South at Herc Rentals

Slidell, Louisiana, United States

Overview

Craig Kennedy serves as the Senior Director for ProSolutions South at Herc Rentals, overseeing specialized equipment solutions. His career demonstrates a consistent upward trajectory within the company, progressing from sales representative and area manager roles to managing the entire Gulf district and now leading the Southern region.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Equipment Solutions
Leads the ProSolutions division, which focuses on providing specialized, solution-oriented equipment rentals for complex industrial needs.
Sales Leadership
Advanced from senior sales roles to district and regional leadership, indicating a strong background in sales strategy and team management.
Southern US Markets
His roles have consistently focused on the Gulf and Southern regions of the US, specifically Louisiana and Texas.

Media Appearances

Craig has no verified media appearances

Work History

4-2024
Sr. Director, ProSolutions South at Herc Rentals
11-2020 - 4-2024
District Manager - Gulf ProSolutions at Herc Rentals
2-2020 - 11-2020
Area Manager - Gulf ProSolutions at Herc Rentals
10-2015 - 10-2017
District Sales Manager - South Central at Hertz Specialty Services
6-2010 - 10-2015
Senior Sales Representative at Hertz Service Pump & Compressor

Education

Craig has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : Slidell, Louisiana, United States Job Level : Senior Designation : Sr. Director, ProSolutions South at Herc Rentals
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Craig take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Craig

Personality Compatibility


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