Craig Kroeger

Questioner
DISC Type : c

Director of Creative Services at Marie Selby Botanical Gardens

Sarasota, Florida, United States

Overview

Craig has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

5-2023
Director of Creative Services at Marie Selby Botanical Gardens
8-2012 - 5-2023
Creative Marketing Director at Sarasota YMCA
2004 - 2011
Art Director at University of Wisconsin Milwaukee
2000 - 2002
Principle at Fourm Design Studio

Education

1993 - 2000
BFA from Milwaukee Institute of Art & Design
1995 - 1996
Recording Engineering from Music Tech

More Information

Social Presence :

Prographics :

Exp : 24 Location : Sarasota, Florida, United States Job Level : Mid-senior Designation : Director of Creative Services at Marie Selby Botanical Gardens

Interested in

Entertainment

Electronic music

URL has been copied!

Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Craig take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Craig

Personality Compatibility


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