Craig Lewin

Examiner
DISC Type : cs

Executive Vice President at Johnson Fitness & Wellness

Dallas-Fort Worth Metroplex, United States

Overview

Craig Lewin is the Executive Vice President for Johnson Fitness & Wellness, leading the commercial and retail sectors across Texas. He joined Johnson after they acquired his long-running company, Busybody FITCORP. He is a graduate of The University of Texas at Austin and is a licensed Real Estate Broker.

He is a media-savvy professional, making regular appearances on local television segments like "Good Morning Texas" to demonstrate the latest in fitness equipment. He values long-term professional relationships, referring to colleagues he has worked with for over two decades as family. He also enjoys meeting notable public figures.

Unique fact: Craig has been showcasing fitness equipment on live TV segments since 2006.

Personality Overview

Overcautious

Unexpressive

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Texas Fitness Market
His entire career has been focused on leading the fitness retail and commercial equipment industry specifically within the state of Texas.
Health & Wellness Tech
Frequently promotes advanced Matrix exercise equipment and Fujiiryoki massage chairs during media appearances, showcasing the latest technology in personal wellness.
Broadcast Media Engagement
Actively participates in live TV segments on networks like WFAA to demonstrate products, indicating a belief in the power of broadcast media for marketing.

Media Appearances

Craig has no verified media appearances

Work History

2-2023
Executive Vice President at Johnson Fitness & Wellness
10-2021 - 2-2023
President at MyFitnessStore.com
3-2008 - 12-2010
Commercial Real Estate Broker at Marcus & Millichap
7-1994 - 2-2023
President at Fitco Fitness Equipment Dallas/Houston/San Antonio/Austin
7-1994 - 2-2023
President at Busybody FITCORP USA Dallas/Houston/San Antonio/Austin

Education

1999 - 2000
Bachelor of Arts - BA from The University of Texas at Dallas
1996 - 1999
Bachelor of Arts - BA from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 20 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Executive Vice President at Johnson Fitness & Wellness
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Craig

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Craig take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Craig

Personality Compatibility


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