Ryan Decker in

Ryan Decker

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Vice President Stategy and Brand at Scout Motors Inc.
📍 United States

Ryan Decker is the Vice President of Strategy & Brand at Scout Motors, where he spearheads the companys long-term vision and product strategy. An automotive industry veteran with a background at Volkswagen and Audi, he leverages his mechanical engineering degree from Virginia Tech to blend iconic American auto heritage with modern EV technology.

While specific hobbies are private, Ryan shows a deep passion for the outdoor lifestyle and the community surrounding the Scout brand. He actively engages with brand enthusiasts and speaks at outdoor industry events, aiming to connect the companys rugged vehicles with a new generation of adventurers.

As one of the first employees, Ryan is playing a pivotal role in reviving the Scout brand after a 40-year hiatus.

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Experience
17 Years
Current Role
Vice President Stategy and Brand
Job Level
Senior
Location
United States
Personality Overview

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Priorities

Topics Ryan cares about

Brand Revival
Passionately leading the revival of the iconic Scout brand by blending its rugged American heritage with modern EV technology to engage its dedicated community.
EV Adoption
Focused on making electric vehicles practical for a wider audience by addressing key concerns like range anxiety and building a strong service experience.
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Career

Work history

2-2025
Vice President Stategy and Brand
Scout Motors Inc.
9-2022 - 2-2025
Strategy Director
Scout Motors Inc.
5-2020 - 9-2022
Corporate Strategy, Volkswagen Group of America & VW North American Region
Volkswagen of America, Inc
8-2018 - 5-2020
Electric Vehicle Operations
Audi of America
9-2015 - 8-2018
Strategic Planning and Analytics
Audi of America
In the press

Media appearances

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Education
2004 - 2008
BS
Virginia Tech
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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