Ryan Decker

Observer
DISC Type : ci

Vice President Stategy and Brand at Scout Motors Inc.

United States

Overview

Ryan Decker is the Vice President of Strategy & Brand at Scout Motors, where he spearheads the companys long-term vision and product strategy. An automotive industry veteran with a background at Volkswagen and Audi, he leverages his mechanical engineering degree from Virginia Tech to blend iconic American auto heritage with modern EV technology.

While specific hobbies are private, Ryan shows a deep passion for the outdoor lifestyle and the community surrounding the Scout brand. He actively engages with brand enthusiasts and speaks at outdoor industry events, aiming to connect the companys rugged vehicles with a new generation of adventurers.

As one of the first employees, Ryan is playing a pivotal role in reviving the Scout brand after a 40-year hiatus.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Brand Revival
Passionately leading the revival of the iconic Scout brand by blending its rugged American heritage with modern EV technology to engage its dedicated community.
EV Adoption
Focused on making electric vehicles practical for a wider audience by addressing key concerns like range anxiety and building a strong service experience.
Right to Repair
Advocates for designing vehicles that customers can easily service and modify themselves, a core tenet of the original Scout's farm-equipment-inspired heritage.

Media Appearances

Ryan has no verified media appearances

Work History

2-2025
Vice President Stategy and Brand at Scout Motors Inc.
9-2022 - 2-2025
Strategy Director at Scout Motors Inc.
5-2020 - 9-2022
Corporate Strategy, Volkswagen Group of America & VW North American Region at Volkswagen of America, Inc
8-2018 - 5-2020
Electric Vehicle Operations at Audi of America
9-2015 - 8-2018
Strategic Planning and Analytics at Audi of America

Education

2004 - 2008
BS from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 17 Location : United States Job Level : Senior Designation : Vice President Stategy and Brand at Scout Motors Inc.
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ryan

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They like to analyze well and then make their decisions.
  • Can Ryan take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ryan

Personality Compatibility


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