Craig Malcolm

Examiner
DISC Type : cs

Business Manager - Emerging Technologies & Bioassays at Promega

Chilworth, England, United Kingdom

Overview

Craig has no verified overview

Personality Overview

Late Adopter

Overcautious

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

9-2018
Business Manager - Emerging Technologies & Bioassays at Promega
1-2015 - 9-2018
Strategic Collaborations Manager - Cell Based Assays & Emerging Technologies at Promega
9-2012 - 8-2018
Product Manager - Cell Analysis & Proteomics at Promega
4-2011 - 9-2012
Technical Sales Specialist - Cellular Analysis at Roche Applied Science
12-2009 - 4-2011
International Product Specialist at Scientifica Ltd.

Education

1991 - 1995
PhD from University of St Andrews
1987 - 1991
BSc (Hons) from University of Dundee

More Information

Social Presence :

Prographics :

Exp : 26 Location : Chilworth, England, United Kingdom Job Level : Middle Designation : Business Manager - Emerging Technologies & Bioassays at Promega
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Craig

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Craig take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Craig

Personality Compatibility


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