Craig McPhee

Questioner
DISC Type : c

Vice President Distribution at WinCo Foods

Boise, Idaho, United States

Overview

Craig has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

2-2022
Vice President Distribution at WinCo Foods
6-2016 - 4-2022
Vice President Warehouse at WinCo Foods
10-2011 - 6-2016
Senior Director of Warehousing at WinCo Foods
8-2010 - 10-2011
Vice President of Operations and Logistics at Associated Food Stores Inc.
8-2006 - 1-2011
Executive Director of Distribution at Associated Food Stores Inc.

Education

2014 - 2016
Bachelor of Business Administration (BBA) from Western Governors University
Business Administration and Management from University of Utah, Salt Lake Community College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Boise, Idaho, United States Job Level : Senior Designation : Vice President Distribution at WinCo Foods
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Craig take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Craig

Personality Compatibility


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