✅ Craig Morrell

Commander
DISC Type : D

Mobile Brand Advertising Strategist at Semi Serious Ads

Hartford, Connecticut, United States

Overview

Craig Morrell is a Creative Growth Strategist and Marketing Consultant specializing in SEO, SEM, and web development for small businesses. Described by clients as knowledgeable, responsive, and professional, he focuses on customer acquisition and building effective online presences. He holds a Bachelors degree from the University of Phoenix.

In 2019, he co-founded an agency with the expressed goal of building an "internet marketing empire. "

Personality Overview

Impact-Driven

Risk-Taker

Decisive

More than the product, they care about the effectiveness of the product.  They are very proud of what they do. They like to act fast and expect others to do the same.

Topics They Care About

Small Business Growth
His entire professional focus, from his company's services to his blog posts, is on providing digital marketing strategies for small businesses to acquire and retain customers.
Website Optimization
He creates content detailing how to improve specific website elements, like the "Contact Us" page, to prevent losing leads and better convert visitors into customers.
Content Strategy
He advocates for the "90/10 rule, " advising businesses to focus 90% of their content on educating or inspiring their audience and only 10% on direct selling.

Media Appearances

✅ has no verified media appearances

Work History

7-2025
Mobile Brand Advertising Strategist at Semi Serious Ads
1-2019 - 5-2020
Chief Operations Officer at DeveloMark
5-2014
Marketing Consultant at CAM Marketing Group
10-2011 - 4-2014
Internet Media Consultant at YP.com formerly AT&T Advertising Solutions
1-2005 - 9-2011
Area Manager at U-Store-It

Education

2005 - 2009
Bachelor's degree from University of Phoenix
2003 - 2004
Diploma from Lincoln Tech - New Britain

More Information

Social Presence :

Prographics :

Exp : 19 Location : Hartford, Connecticut, United States Job Level : Junior Designation : Mobile Brand Advertising Strategist at Semi Serious Ads
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Insights For Selling To ✅ Craig

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with ✅ Craig is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from ✅ Craig

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will ✅ Craig move?

  • They can take decisions very fast if you manage to convince them.
  • Can ✅ Craig take some risk or not?

  • The risks don’t matter much to them.

You And ✅ Craig

Personality Compatibility


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