Craig Olson

Commander
DISC Type : D

Chief Operating Officer at Vectra Automation, Inc.

Minneapolis, Minnesota, United States

Overview

Craig has no verified overview

Personality Overview

Impact-Driven

Candid & Clear

Strong-Willed

More than the product, they care about the effectiveness of the product.  They respond better to strong and respectful interactions. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

8-2025
Chief Operating Officer at Vectra Automation, Inc.
2-2023
Member Board of Directors at Vectra Automation, Inc.
4-2022
President & CEO at CSO Aero, LLC
5-2015 - 8-2022
Member Board Of Directors at MicroTechnologies
2-2019 - 4-2022
Vice President, Connectivity Solutions at Thales InFlyt Entertainment & Connectivity at Thales

Education

MBA from The University of Iowa Tippie College of Business
Bachelor of Science - BS from University of North Dakota

More Information

Social Presence :

Prographics :

Exp : 40 Location : Minneapolis, Minnesota, United States Job Level : Leadership Designation : Chief Operating Officer at Vectra Automation, Inc.
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Craig

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can take decisions very fast if you manage to convince them.
  • Can Craig take some risk or not?

  • The risks don’t matter much to them.

You And Craig

Personality Compatibility


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