Craig Poulter

Evaluator
DISC Type : scd

Head of Sales at Sytner Jaguar Land Rover Huddersfield

Dronfield, England, United Kingdom

Overview

Craig Poulter is the Head of Sales at Sytner JLR Huddersfield, having built his career entirely within the Sytner Group. He progressed from Business Manager roles to his current leadership position, holding certifications in BMW sales and business management which highlight his expertise in the premium automotive market.

His professional focus is on team development and customer satisfaction. He actively recruits for key dealership roles and is passionate about creating a positive work environment where employee achievements are publicly recognized and celebrated.

He has a keen eye for marketing high-value, low-mileage pre-owned luxury vehicles to discerning customers.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Team Recognition
Publicly celebrates team members who go above and beyond for customers, emphasizing a culture of appreciation and exceptional service.
Luxury SUVs
Frequently posts about specific Range Rover and Land Rover models, highlighting unique features, premium finishes, and availability at his dealership.
Talent Acquisition
Is personally involved in recruiting for key roles like Business Manager, indicating a strong focus on building a high-quality team.

Media Appearances

Craig has no verified media appearances

Work History

7-2024
Head of Sales at Sytner Jaguar Land Rover Huddersfield
10-2022 - 7-2024
F&I Development Manager at Sytner Group
9-2020 - 10-2022
Divisional Business Manager at Sytner Group
1-2019 - 9-2020
Senior Business Manager at Guy Salmon Land Rover Sheffield
6-2017 - 1-2019
Business Manager at Guy Salmon Land Rover Sheffield

Education

2001 - 2006
Education details unavailable from Dronfield Henry Fanshaw School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Dronfield, England, United Kingdom Job Level : Mid-senior Designation : Head of Sales at Sytner Jaguar Land Rover Huddersfield
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Craig

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Craig take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Craig

Personality Compatibility


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