Craig Roth

Visionary
DISC Type : Ds

Fractional CRO I Fractional VP of Sales at Fusion Growth Consultants

New York, New York, United States

Overview

Craig Roth is a Fractional CRO and VP of Sales at Fusion Growth Consultants, specializing in driving predictable revenue growth for SMBs in the Mid-Atlantic. With experience managing portfolios over $120M in B2B, Media, and SaaS, he excels at scaling sales teams. Colleagues describe him as dynamic, intuitive, and motivating.

His career has been centered in the Northeastern United States, particularly Pennsylvania, New Jersey, and Delaware, where he focuses on advising and supporting local business communities. He is a graduate of Syracuse University, holding a Bachelors Degree.

Unique fact: He founded his own executive consulting firm, 1631 Sales Group, providing sales leadership and training across diverse sectors like real estate and technology.

Personality Overview

Big Vision Person

Fast But Thoughtful

Objective Evaluator

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

SMB Growth
His current professional focus is helping Small and Medium-sized Business CEOs in Pennsylvania, New Jersey, and Delaware build predictable revenue growth.
Sales Enablement
He designs and implements revenue programs, including playbooks and standard operating procedures, to create repeatable and scalable selling processes for his clients.
Media & Publishing
He has extensive experience in the business media sector, having led growth and brand strategy for publications at Haymarket Media and ALM Media.

Media Appearances

Craig has no verified media appearances

Work History

9-2025
Fractional CRO I Fractional VP of Sales at Fusion Growth Consultants
9-2018 - 8-2025
Vice President, Group Publisher (Head of Growth and Brand Strategy) at Haymarket Media US
1-2017 - 9-2018
Director, Sales Real Estate Division at ALM Media, LLC
Senior Vice President, Sales at MEI
Founder at 1631 Sales Group

Education

Bachelor’s Degree from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Senior Designation : Fractional CRO I Fractional VP of Sales at Fusion Growth Consultants
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Craig

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Craig take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Craig

Personality Compatibility


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