Craig Sumerel

Observer
DISC Type : ci

Chief Executive Officer at Trailines Enterprises

Cincinnati Metropolitan Area, United States

Overview

Craig has no verified overview

Personality Overview

Assertive

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

5-2025
Chief Executive Officer at Trailines Enterprises
1-2024
Board Advisor at O'ROURKE WRECKING COMPANY
3-2022
Board Advisor at Gryphon Financial Partners
1-2018 - 5-2025
Board of Advisors at EMI - Research Solutions
4-2025
President Car Care, Auto Wash at AAA Club Alliance

Education

Education details unavailable from Harvard Business School Executive Education
Bachelor's degree from Miami University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Cincinnati Metropolitan Area, United States Job Level : Leadership Designation : Chief Executive Officer at Trailines Enterprises
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Craig

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They like to analyze well and then make their decisions.
  • Can Craig take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Craig

Personality Compatibility


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