Craig Underwood

Wildcard
DISC Type : csi

Group Chief Operating Officer & General Counsel at Movera

London, England, United Kingdom

Overview

Craig has no verified overview

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

12-2022
Group Chief Operating Officer & General Counsel at Movera
8-2022
Chief Executive Officer at Cavendish Legal Group
8-2022
Disciplinary Appeal and Review Committee Panel Member at ICAEW Regulation and Conduct
9-2021
Committee Member - Law Society Professional Standards and Ethics Committee at The Law Society
1-2021
Independent Member for Police Misconduct and Appeals Tribunal at Office of the Police and Crime Commissioner for Humberside

Education

2007 - 2008
Executive Leadership Advanced Development Programme from Cranfield School of Management
Directors Competitive Strategy Programme from INSEAD

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Leadership Designation : Group Chief Operating Officer & General Counsel at Movera
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Craig

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Craig take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Craig

Personality Compatibility


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