Cristián Cabello Sariego in

Cristián Cabello Sariego

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Director at UNO afp
📍 Chile

Cristián is a Digital Marketing Director with expertise in growth, branding, and cross-media strategies at multinational firms like Inchcape and Derco. An alumnus of Universidad de Chile with an MBA from Pontificia Universidad Católica de Chile, he specializes in digital transformation and customer loyalty.

He takes pride in building clear and coherent brand architectures and was recognized for his role in a program connecting strategy and execution to generate sustainable value across the Americas.

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Experience
22 Years
Current Role
Director
Job Level
Mid-senior
Location
Chile
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cristián cares about

Brand Architecture
He emphasizes building a brand architecture that is clear, coherent, and has a soul, as seen in his work at Inchcape Américas.
Sustainable Mobility
He actively promotes the shift to sustainable mobility, highlighting his company's alliance to accelerate the energy transition and adoption of electric vehicles in Chile.
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Career

Work history

5-2024
Director
UNO afp
2-2023
Branding and Growth Marketing Director
Inchcape Américas
10-2020 - 2-2023
Gerente corporativo de marketing y experiencia de clientes
Derco
9-2018 - 10-2020
Gerente de marketing corporativo
Derco
9-2015 - 9-2018
Gerente de Marketing Automotriz
Derco
In the press

Media appearances

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Education
2012 - 2013
Master of Business Administration (MBA)
Pontificia Universidad Católica de Chile
1997 - 2002
Ingeniero Comercial
Universidad de Chile
2014 - 2014
Diploma Investigación de mercados de medios y audiencias
Universidad del Desarrollo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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