Cristian Forero

Questioner
DISC Type : c

Jefe Trade Marketing at JGB S.A.

Colombia

Overview

Cristian Forero is a trade marketing leader with over five years of experience in the consumer mass-market sector, holding positions at Quala and Chiper. He specializes in sales management, commercial strategy, and team leadership, and holds a degree in Business Administration from Corporación Universitaria Minuto de Dios.


His career is marked by a significant five-year tenure at the technology company Chiper, where he progressed through several data and growth-focused roles before taking his current leadership position at JGB S. A.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Trade Marketing
This is his current key role as Jefe Trade Marketing at JGB S. A. and is prominently featured in his professional headline.
Retail Leadership
He recently participated in the "MET - Market Experts by Teamcore" event, a forum for retail leaders in Colombia to discuss key industry trends and strategies.
Commercial Strategy
A core competency listed in his headline, reflecting his experience in sales management, strategic planning, and budget management across his roles.

Media Appearances

Cristian has no verified media appearances

Work History

12-2024
Jefe Trade Marketing at JGB S.A.
7-2023 - 12-2024
Customer Development Lead at Chiper
2-2023 - 10-2023
Global Data Gathering Lead at Chiper
11-2021 - 2-2023
Lead of Acquisition & POS at Chiper
1-2021 - 11-2021
POS Growth Profesional at Chiper

Education

2015 - 2020
administrador de empresas from Corporación Universitaria Minuto de Dios
2015 - 2019
Grado en Administración y Dirección de Empresas from Corporación Universitaria Minuto de Dios

More Information

Social Presence :

Prographics :

Exp : 10 Location : Colombia Job Level : N/A Designation : Jefe Trade Marketing at JGB S.A.
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Insights For Selling To Cristian

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cristian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cristian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cristian take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Cristian

Personality Compatibility


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