Cristian Marchese

Questioner
DISC Type : c

CTO at https://www.lucamoney.com/

Greater Buenos Aires, Argentina

Overview

As CTO at LucaMoney and UNDR labs, Cristian leads the development of innovative tokenization and DeFi solutions. With a background in Electronic Engineering, he also shares his expertise as a blockchain professor at ETH Kipu and EducationIT, shaping the next generation of web3 developers.

Cristian transitioned from designing integrated circuits (ASICs) in traditional engineering to becoming a leading CTO and educator in the blockchain space.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Blockchain Security
He publicly analyzes DeFi hacks, emphasizing the need for secure design assumptions that go beyond just smart contract code to prevent exploits.
Web3 Education
Actively teaches Ethereum and smart contract development to students across Latin America as an instructor at both ETH KIPU and EducationIT.
Fintech Innovation
As CTO of LucaMoney, he is building a self-custodial investment platform powered by stablecoins and leading DeFi protocols to make them more accessible.

Media Appearances

Cristian has no verified media appearances

Work History

7-2025
CTO at https://www.lucamoney.com/
10-2024
Instructor Ethereum Developer Pack at ETH KIPU
9-2024
CTO at UNDR Collective
1-2023
Profesor en EducationIT at EducacionIT
4-2020 - 9-2020
Diseñador IOT at Gicsafe-Conicet

Education

2008 - 2017
Education details unavailable from Universidad Tecnológica Nacional
6-2022 - 9-2022
Ethereum developer program from Platzi

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Buenos Aires, Argentina Job Level : Leadership Designation : CTO at https://www.lucamoney.com/
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Insights For Selling To Cristian

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cristian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cristian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cristian take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Cristian

Personality Compatibility


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