Cristina Diezhandino in

Cristina Diezhandino

Evaluator · DISC type DSC
Chief Marketing Officer at Diageo
📍 West End, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
35 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
West End, England, United Kingdom
Personality Overview

How Cristina shows up

Quality Focused
Hard To Convince
Thorough Evaluator

They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Priorities

Topics Cristina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2020
Chief Marketing Officer
Diageo
7-2017 - 7-2020
Global Category Director Scotch and Reserve Brands
Diageo
9-2015 - 7-2017
Managing Director Global Reserve
Diageo
1-2013 - 9-2015
General Manager Central America & Caribbean
Diageo
4-2009 - 12-2012
Marketing & Innovation Director Africa
Diageo
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2015 - 2015
Stanford Executive Program
Stanford University Graduate School of Business
2018 - 2019
Marketing Leadership and Business Management
The Marketing Academy Fellowship
1984 - 1989
E2
Comillas Pontifical University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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