Cristina Preda

Examiner
DISC Type : cs

Director, Business Operations and Optimization at SEPHORA

Canada

Overview

Cristina Preda is the Director of Business Operations & Optimization at SEPHORA, where she has advanced through roles like Store Manager and District Manager. She holds a degree in Management Turistic and Commercial and is focused on operational excellence and strategic growth.

She was honored with a "Change Champion" certificate of appreciation from Sephora’s Operational Excellence Office for her teams resilience during a recent change.

Personality Overview

Tough To Convince

Overcautious

Status Quo Seeker

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.

Topics They Care About

Operational Excellence
Her entire career at Sephora has been in operations, and she was recently recognized as a "Change Champion" by the Operational Excellence Office.
Team Empowerment
Her social media posts frequently express gratitude for her team's drive and energy, stating that "This TEAM makes everything possible! "
Talent Recruitment
Actively shares hiring posts for her team and the broader organization, showing a commitment to bringing in new talent.

Media Appearances

Cristina has no verified media appearances

Work History

3-2022
Director, Business Operations and Optimization at SEPHORA
1-2021 - 3-2022
Senior Manager Business Operations at SEPHORA
12-2013 - 1-2021
District Manager at SEPHORA
2-2003 - 3-2007
Store Manager at SEPHORA

Education

2002 - 2005
Management Turistic and Commercial from UCDC

More Information

Social Presence :

Prographics :

Exp : 16 Location : Canada Job Level : Mid-senior Designation : Director, Business Operations and Optimization at SEPHORA
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Cristina

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Cristina take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Cristina

Personality Compatibility


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