Cristina S.

Evaluator
DISC Type : Dcs

Interior Designer at Roblesarq

New York, New York, United States

Overview

Cristina is an interior designer with a diverse background in retail operations and fashion merchandising, holding a Masters degree from LIM College. Described by colleagues as a positive, collaborative, and dedicated team player, she has extensive experience leading retail experiences and has founded multiple entrepreneurial ventures. She excels at building strong client relationships.

Cristina demonstrates a passion for entrepreneurship, having founded two distinct brands. One is a sustainable clothing line made in her native Costa Rica, and the other is a mission-driven company focused on breaking taboos around womens health. Her ventures highlight an interest in creating products with a positive social impact.

She founded a company whose mission is to normalize conversations around periods and bladder leaks through innovative apparel.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Retail Experience
Served as Sr. Director of Retail Experience at Rally, managing a unique museum-style retail space in Soho and hiring for associated roles like baristas and managers.
Mission-Driven Brands
Co-founded WEAR NU, a leak-proof underwear brand with the explicit mission to "break taboos" surrounding women's bodies and natural functions.
Female Entrepreneurship
Has a strong entrepreneurial track record as the founder and partner of multiple ventures, including WEAR NU and the clothing brand SOMOS AYRE.

Media Appearances

Cristina has no verified media appearances

Work History

4-2025
Interior Designer at Roblesarq
3-2021
Founder/Partner at WEAR NU
7-2018
Partner / Designer at SOMOS AYRE
7-2023 - 2-2025
Sr Director of Retail Experience at Rally
2-2019 - 6-2023
Director Of Retail Operations at Rally

Education

2003 - 2005
International Relations from Florida International University
2014 - 2015
Master in Fashion Merchandising from LIM College

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : Middle Designation : Interior Designer at Roblesarq
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cristina

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cristina take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cristina

Personality Compatibility


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