Cristina Sancho

Trailblazer
DISC Type : DI

CoFounder & CEO at initIA

Spain

Overview

Cristina Sancho is the Co-founder and CEO of initIA, where she helps founders build AI-ready cultures. Her career spans disruptive technologies at Amazon, Netflix, and Taringa! , focusing on hyper-growth and digital transformation. Colleagues describe her as a visionary, passionate, and highly committed leader.

Originally from Spain, Cristina has lived and worked globally, including in Seattle, Amsterdam, and across Latin America. She is an avid outdoor enthusiast who enjoys kitesurfing, surfing, skiing, and climbing. She champions bringing more humanity and consciousness into the workplace.

After overperforming at Amazon for years, she was put on a Performance Improvement Plan, an experience she describes as her dream cracking, which ultimately led her to redefine her path.

Personality Overview

Informal

Charismatic

Assertive

They are charming and can persuade others to support their decisions.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

AI-Ready Cultures
Her current professional focus is guiding founders and executives on integrating AI into their teams without sacrificing humanity, a core theme of her company initIA and keynote speeches.
Digital Transformation
She has lived through and adapted to major tech shifts, from social media and e-commerce to blockchain and now AI, making it a central part of her career narrative.
Conscious Leadership
Having witnessed toxic leadership firsthand, she co-founded northnode to bring consciousness, creativity, and care back into how people work and build companies.

Media Appearances

Cristina has no verified media appearances

Work History

7-2025
CoFounder & CEO at initIA
10-2024
CoFounder at northnode
10-2021 - 6-2024
CEO at Taringa!
4-2019 - 10-2021
Content executive | Original Series, Spain at Netflix
5-2017 - 4-2019
Marketing | Global Originals at Netflix

Education

2009 - 2009
Executive Master in Comercial and Marketing Managment from IE Business School Executive Education
9-2024 - 2-2025
Psychodynamic Life Coach from Psychodynamic Coach Academy

More Information

Social Presence :

Prographics :

Exp : 10 Location : Spain Job Level : Leadership Designation : CoFounder & CEO at initIA
URL has been copied!

Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Cristina

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Cristina take some risk or not?

  • If necessary, they will be ready to take risks.

You And Cristina

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.