Cristina Sancho
Trailblazer · DISC type DICristina Sancho is the Co-founder and CEO of initIA, where she helps founders build AI-ready cultures. Her career spans disruptive technologies at Amazon, Netflix, and Taringa! , focusing on hyper-growth and digital transformation. Colleagues describe her as a visionary, passionate, and highly committed leader.
Originally from Spain, Cristina has lived and worked globally, including in Seattle, Amsterdam, and across Latin America. She is an avid outdoor enthusiast who enjoys kitesurfing, surfing, skiing, and climbing. She champions bringing more humanity and consciousness into the workplace.
After overperforming at Amazon for years, she was put on a Performance Improvement Plan, an experience she describes as her dream cracking, which ultimately led her to redefine her path.
Read the full overview →How Cristina shows up
They are charming and can persuade others to support their decisions. A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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