Croydon Fernandes

Examiner
DISC Type : cs

Marketing Manager at VectorBuilder

Chicago, Illinois, United States

Overview

Croydon has no verified overview

Personality Overview

Overcautious

Process Oriented

Unexpressive

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Croydon has no verified topics they care about

Media Appearances

Croydon has no verified media appearances

Work History

3-2025
Marketing Manager at VectorBuilder
2-2024
Scientific Liaison at VectorBuilder
10-2021 - 2-2024
Application Scientist at VectorBuilder
8-2018 - 10-2021
Research Specialist II at Cyagen US Inc.
9-2012 - 9-2021
Research Specialist II / Laboratory Manager at The University of Chicago

Education

1999 - 2004
Master's Degree from University of Illinois Chicago
1997 - 1999
Master's Degree from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 20 Location : Chicago, Illinois, United States Job Level : Middle Designation : Marketing Manager at VectorBuilder
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Insights For Selling To Croydon

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Croydon is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Croydon

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Croydon move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Croydon take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Croydon

Personality Compatibility


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