Crystal Ball

Initiator
DISC Type : Di

VP, People at ThredUp

Albany, California, United States

Overview

A transformational People leader with over 25 years of experience, Crystal serves as the VP of People at ThredUp. Her expertise lies in total rewards, people operations, and HR transformation, and she holds a Professional in Human Resources (PHR®) certification and an MBA from the University of Colorado Denver.

Crystal took a planned career break to focus on her family, including caring for her daughter full-time and prioritizing her personal well-being. This experience helped her clarify her professional goals and find a role that aligned with her values.

She advises early-stage HR technology startups through PeopleTech Partners, actively helping to shape the future of work.

Personality Overview

Confident

Risk-Accepting

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Total Rewards
A core area of her expertise mentioned in her headline and past senior roles at companies like Marqeta, focusing on compensation and benefits programs.
People Operations
She has held senior People Operations roles at high-growth tech companies like Chime and Marqeta, where she focused on building scalable systems and programs.
Future of Work
As an advisor for PeopleTech Partners, she actively helps startups that are creating innovative solutions to disrupt the HR industry.

Media Appearances

Crystal has no verified media appearances

Work History

6-2025
VP, People at ThredUp
4-2025
Advisor at PeopleTech Partners
8-2024 - 5-2025
Career transition at Career Break
1-2022 - 8-2024
Vice President, People Operations at Chime
7-2021 - 1-2022
Sr. Director, People Ops & Total Rewards at Marqeta, Inc

Education

Bachelor of Arts (BA) from Northwestern University
MBA from University of Colorado Denver

More Information

Social Presence :

Prographics :

Exp : 26 Location : Albany, California, United States Job Level : Senior Designation : VP, People at ThredUp
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Crystal

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Crystal take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Crystal

Personality Compatibility


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