Crystal Berry in

Crystal Berry

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Senior CRO Web Content Specialist at Commvault
📍 Austin, Texas Metropolitan Area, United States

Crystal is a Senior CRO Web Content Specialist at Commvault with deep expertise in SEO, AEO/GEO, and data-driven marketing. Holding an MBA, she has a proven record of turning complex technical content into compelling stories to boost demand. Colleagues describe her as creative, adaptable, and organized.

She was the first marketing hire and employee #3 at the financial technology start-up Validis, building its marketing function from scratch.

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Experience
18 Years
Current Role
Senior CRO Web Content Specialist
Job Level
Junior
Location
Austin, Texas Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Crystal cares about

Cyber Resilience
Reflecting her work at Commvault, she actively shares content on evolving cyberattacks, data protection for AI-scale analytics, and the importance of automated recovery solutions.
Technical Storytelling
As a marketing director, she focused on turning complex technical information into compelling stories to improve SEO, drive content downloads, and engage niche audiences.
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Career

Work history

6-2025
Senior CRO Web Content Specialist
Commvault
9-2024 - 6-2025
Marketing Content Manager
Evolve Marketing
2019 - 2024
Marketing Director
IDERA Software
2018 - 2019
Marketing Programs Manager
IDERA Software
2016 - 2018
Head of Digital Marketing
Validis
In the press

Media appearances

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Education
2009 - 2011
Master of Business Administration (M.B.A.)
Keller Graduate
2004 - 2006
Bachelor of Science (B.S.)
University of Texas at Tyler
2004 - 2006
Associate of Arts - AA
Tyler Junior College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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