Crystal Farmer

Inquirer
DISC Type : cd

Director, Systems Development & Maintenance at Medical Mutual

Sheffield Lake, Ohio, United States

Overview

Crystal Farmer is an accomplished IT Director at Medical Mutual with a career spanning over 14 years in the insurance industry. She specializes in systems development for health insurance, particularly membership and enrollment. A PMP-certified professional, she is recognized for her leadership and ability to translate business needs into technical solutions.

Crystal is passionate about fostering the next generation of STEM professionals, especially from underrepresented minorities. She is the Vice President of Finance for the Cleveland chapter of BDPA and actively participates in events like the Ohio Celebration of Women in Computing, encouraging professional networking and growth.

She strives to build a robust STEM pipeline into Medical Mutual, creating opportunities for talented individuals.

Personality Overview

Demanding

Hard To Convince

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Health Insurance Tech
Her entire career is focused on the insurance industry, specifically leading systems development and EDI teams for health insurance eligibility, claims, and enrollment processes.
STEM Diversity
Actively works to build a STEM pipeline for underrepresented minorities at her company and serves as the VP of Finance for BDPA Cleveland, a technology organization.
Women in Computing
She publicly promotes and attends events like the Ohio Celebration of Women in Computing, showing a clear passion for supporting and networking with women in the field.

Media Appearances

Crystal has no verified media appearances

Work History

10-2022
Director, Systems Development & Maintenance at Medical Mutual
2-2017 - 12-2022
IT Manager at Medical Mutual
4-2012 - 2-2017
Systems development Coordinator (SDC) at Medical Mutual
3-2002 - 11-2007
IT Manager at Progressive insurance

Education

1981 - 1985
BA Business Admin / from Kent State University
1980 - 1981
Engineering from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Sheffield Lake, Ohio, United States Job Level : Mid-senior Designation : Director, Systems Development & Maintenance at Medical Mutual
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Crystal

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • Their decision making speed is somewhere in the middle.
  • Can Crystal take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Crystal

Personality Compatibility


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