Crystal Gopman

Visionary
DISC Type : Ds

Chief Marketing Officer at Pinwheel

New York, New York, United States

Overview

Crystal has no verified overview

Personality Overview

Risk Tolerant

Big Vision Person

Direct & Assertive

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Crystal has no verified topics they care about

Media Appearances

Crystal has no verified media appearances

Work History

9-2023
Chief Marketing Officer at Pinwheel
6-2021 - 9-2023
Chief Parenting Officer (Sabbatical) at Self-employed
5-2020 - 4-2021
Head Of Global Marketing at The Trade Desk
11-2017 - 10-2019
Managing Director, Head of Marketing for North America at BlackRock
4-2016 - 11-2017
Head Of Marketing at Behalf

Education

1999 - 2003
Bachelor of Science (B.S.) from University of Miami
Management Essentials from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : Leadership Designation : Chief Marketing Officer at Pinwheel
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Crystal

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Crystal take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Crystal

Personality Compatibility


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