Crystal Gordon

Critic
DISC Type : C

Senior Director of Marketing at AdvantaClean of Norcross and Buford

Rome, Georgia, United States

Overview

Crystal has no verified overview

Personality Overview

Objective Thinker

Information Seeker

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Crystal has no verified topics they care about

Media Appearances

Crystal has no verified media appearances

Work History

5-2024
Senior Director of Marketing at AdvantaClean of Norcross and Buford
12-2017
Director of Sales Marketing at CLG Marketing Firm LLC
11-2015 - 5-2023
Director of Marketing & Sales at FRN of Alabama and Georgia
11-2015 - 4-2023
Director of Residential & Commercial Marketing at FRN of Alabama and Georgia
1-2015 - 11-2015
Commercial Development Manager at Jenkins Restorations

Education

1-2002 - 5-2004
Associate's degree from Georgia Northwestern Technical College
2000 - 2001
Marketing Management from Shorter University-College of Adult & Professional Programs

More Information

Social Presence :

Prographics :

Exp : 15 Location : Rome, Georgia, United States Job Level : Senior Designation : Senior Director of Marketing at AdvantaClean of Norcross and Buford
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Crystal

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Crystal take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Crystal

Personality Compatibility


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