Crystal Ponzio-Busto

Trailblazer
DISC Type : ID

EVP, Head of Marketing & Communications at Crooked Media

Topanga, California, United States

Overview

Crystal has no verified overview

Personality Overview

Friendly But Fast

Charismatic

Achievement-Oriented

A combination of speed and relationship gets the best response from them.  They are charming and can persuade others to support their decisions. They will fight for you if they come to believe in you.

Topics They Care About

Crystal has no verified topics they care about

Media Appearances

Crystal has no verified media appearances

Work History

11-2021
EVP, Head of Marketing & Communications at Crooked Media
2017 - 2021
Director, Global Marketing (Films) at Netflix
2013 - 2017
Brand and International Marketing - Senior Manager, Manager at Netflix
11-2011 - 8-2012
Content Marketing Manager at Hulu
1-2010 - 11-2011
Manager, Marketing and Online Media (Independent Film Channel) at AMC Networks

Education

Bachelor of Arts & Sciences from Boston University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Topanga, California, United States Job Level : Leadership Designation : EVP, Head of Marketing & Communications at Crooked Media
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Build a trustworthy relationship while keeping the product center-stage
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Crystal

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Crystal take some risk or not?

  • If necessary, they will be ready to take risks.

You And Crystal

Personality Compatibility


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