(Cybella) Yan CHEN

Questioner
DISC Type : c

Head of Multi-asset and Eletronic Sales at CCBI Global Market (UK) Limited

London, England, United Kingdom

Overview

Cybella is the Head of Multi-asset and Electronic Sales at CCBI Global Markets, specializing in commodities, derivatives, and direct market access trading. A University of Wales MBA graduate, her career includes leadership roles at China Merchants Securities. Colleagues describe her as enthusiastic, honest, and a great mentor.

She is a proud global citizen who thrives in multicultural environments and is skilled at negotiating with people from diverse backgrounds. She values industry networking and has attended events like the Chestertons Polo in the Park, hosted by the London Metal Exchange, to connect with colleagues.

Unique fact: Cybella has a diverse background, starting her career in customer service and logistics at Cisco Systems before moving into specialized commodities trading.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Commodities Trading
Her career has been centered around commodities, holding senior sales and trading roles focused on the London Metal Exchange (LME), CME, and ICE derivative products.
Electronic Sales
Her current role focuses on multi-asset and electronic sales, specifically bringing clients on Direct Market Access (DMA) to maximize trading flow and potential.
Mentorship & Hiring
Described as a "great mentor" who develops junior talent, she frequently posts about active hiring for her team, showing a commitment to building a strong salesforce.

Media Appearances

(Cybella) has no verified media appearances

Work History

9-2020
Head of Multi-asset and Eletronic Sales at CCBI Global Market (UK) Limited
1-2018 - 9-2020
Director - Head of Commodities Sales/Trading at China Merchants Securities (UK) Limited
2-2015 - 1-2018
SVP Commodities Sales at China Merchants Securities (UK) Limited
2006 - 2015
Commodities Sales Account Executive at Amalgamated Metal Trading Ltd
3-2005 - 2-2006
Customer Service at Cisco Systems at Convergys Intelligent Contact

Education

(Cybella) has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Multi-asset and Eletronic Sales at CCBI Global Market (UK) Limited
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Insights For Selling To (Cybella) Yan

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with (Cybella) Yan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from (Cybella) Yan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will (Cybella) Yan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can (Cybella) Yan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And (Cybella) Yan

Personality Compatibility


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