Cyndi Barrera

Enthusiast
DISC Type : i

Sr. Sales Vice President, SLED Digital Services at Presidio

Temecula, California, United States

Overview

Cyndi Barrera serves as the Sr. Sales Vice President for SLED Digital Services at Presidio, where she leads a national team focused on the public sector. Her career includes extensive sales leadership experience at both Presidio and Logicalis. She studied at Arizona State University and Crafton Hills College.

Described by a long-time colleague as someone who "will go to bat for you, " highlighting her consistent and powerful commitment to customer advocacy.

Personality Overview

Optimistic

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

SLED Digital Transformation
Her focus is on driving meaningful outcomes through digital transformation for State, Local Government, and Education (SLED) clients, not just modernization alone.
Public Sector Cloud
Actively building her team's capabilities in cloud services, specifically mentioning AWS and recruiting architects to serve government and education clients.
Higher Education Tech
Engages with technology trends in higher education, including data architecture modernization for compliance and leveraging AI for actionable insights on campus.

Media Appearances

Fed Gov Today Podcast – Strategies for Modernizing IT, Multi‑Cloud Solutions, Zero‑Trust Security and AI Innovations. Featured in Presidio Federal

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SLED Cybersecurity at an Inflection Point: Insights from the IDC MarketScape. Featured in Presidio Blog

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The Divide: How Presidio collaborates with the public sector on connectivity. Featured in LightReading

See Now

Work History

8-2025
Sr. Sales Vice President, SLED Digital Services at Presidio
3-2020 - 8-2025
Sales Vice President, SLED West at Presidio
4-2018 - 3-2020
Regional Vice President, West at Logicalis
9-2017 - 4-2018
Area Sales Director, Southern California at Logicalis
4-2015 - 9-2017
Area Sales Director, GovEd at Dimension Data

Education

Education details unavailable from Arizona State University
Education details unavailable from Crafton Hills College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Temecula, California, United States Job Level : Leadership Designation : Sr. Sales Vice President, SLED Digital Services at Presidio
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Insights For Selling To Cyndi

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cyndi is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Cyndi

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Cyndi move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Cyndi take some risk or not?

  • They can take some low-probability risks if needed.

You And Cyndi

Personality Compatibility


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