Cynthia Aadal

Captain
DISC Type : DS

Senior Director, Commercial | Business Development | CP | Retail & CPG at Endava North America

New York City Metropolitan Area, United States

Overview

Cynthia is a leader in AI and digital transformation with over 20 years of experience driving growth in the Retail and CPG sectors for firms like Microsoft, Slalom, and Endava. Described by colleagues as an energetic and impactful leader, she excels at converting vision into revenue. She holds a Bachelors degree and a certification in Generative AI.

Outside of work, Cynthia is an advisor for The OverachieveHers, an organization empowering high-achieving women, stating she wants to "see women win! ". She is a proud Latina and a mother of two girls. Her interests range from beauty and fashion to the competitive world of combat robotics.

She is an entrepreneur who co-founded a company creating body-positive products for girls, which was featured on QVC and The Oprah Winfrey Show.

Personality Overview

Consummate Professional

Dynamic But Sincere

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in Retail
Focuses on architecting AI-powered operating models and go-to-market strategies to help Fortune 500 retail and CPG companies innovate and drive revenue.
Women's Empowerment
Serves as an advisor for The OverachieveHers, a community for female changemakers, aiming to amplify their voices, visibility, and influence in the professional world.
Combat Robotics
An unusual hobby she is passionate about, she enjoys watching robots from the National Havoc Robot League "destroying each other on any given Saturday. "

Media Appearances

Cynthia has no verified media appearances

Work History

10-2024
Senior Director, Commercial | Business Development | CP | Retail & CPG at Endava North America
7-2024
Advisor at The OverachieveHers
7-2022 - 7-2023
Global Manager | Director, Business Development, Retail & Consumer Goods Industry Solutions at Microsoft
12-2021 - 7-2022
Director, Retail, CPG & Services at Slalom
2-2019 - 12-2021
Vice President, Retail at Parcel Pending by Quadient

Education

Bachelor's Degree from University of Arizona

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Director, Commercial | Business Development | CP | Retail & CPG at Endava North America
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Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cynthia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cynthia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cynthia

Personality Compatibility


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