Cynthia Aadal in

Cynthia Aadal

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Senior Director, Commercial | Business Development | CP | Retail & CPG at Endava North America
📍 New York City Metropolitan Area, United States

Cynthia is a leader in AI and digital transformation with over 20 years of experience driving growth in the Retail and CPG sectors for firms like Microsoft, Slalom, and Endava. Described by colleagues as an energetic and impactful leader, she excels at converting vision into revenue. She holds a Bachelors degree and a certification in Generative AI.

Outside of work, Cynthia is an advisor for The OverachieveHers, an organization empowering high-achieving women, stating she wants to "see women win! ". She is a proud Latina and a mother of two girls. Her interests range from beauty and fashion to the competitive world of combat robotics.

She is an entrepreneur who co-founded a company creating body-positive products for girls, which was featured on QVC and The Oprah Winfrey Show.

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Experience
5 Years
Current Role
Senior Director, Commercial | Business Development | CP | Retail & CPG
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cynthia cares about

AI in Retail
Focuses on architecting AI-powered operating models and go-to-market strategies to help Fortune 500 retail and CPG companies innovate and drive revenue.
Women's Empowerment
Serves as an advisor for The OverachieveHers, a community for female changemakers, aiming to amplify their voices, visibility, and influence in the professional world.
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Career

Work history

10-2024
Senior Director, Commercial | Business Development | CP | Retail & CPG
Endava North America
7-2024
Advisor
The OverachieveHers
7-2022 - 7-2023
Global Manager | Director, Business Development, Retail & Consumer Goods Industry Solutions
Microsoft
12-2021 - 7-2022
Director, Retail, CPG & Services
Slalom
2-2019 - 12-2021
Vice President, Retail
Parcel Pending by Quadient
In the press

Media appearances

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Education
Bachelor's Degree
University of Arizona
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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