Cynthia Holbrook

Examiner
DISC Type : cs

Director of Business Development, Litigation at Winston & Strawn LLP

San Francisco, California, United States

Overview

Cynthia has no verified overview

Personality Overview

Overcautious

Tough To Convince

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Cynthia has no verified topics they care about

Media Appearances

Cynthia has no verified media appearances

Work History

5-2012
Director of Business Development, Litigation at Winston & Strawn LLP
5-2011 - 5-2012
Global Practice Development Director - Litigation, Tax, Health Care & Maritime at Winston & Strawn LLP
10-2007 - 5-2011
Director of Marketing - West Coast at Winston & Strawn LLP
2006 - 2007
Director of Business Development at Kroll
2000 - 2006
Director of Marketing (2001-2006), Proposal Manager (2000-2001) at O'Melveny & Myers LLP

Education

1992 - 1995
JD from USC Gould School of Law
1987 - 1992
BA from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 31 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director of Business Development, Litigation at Winston & Strawn LLP
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Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Cynthia

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Cynthia take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Cynthia

Personality Compatibility


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