Cynthia Martinez, APR

Evaluator
DISC Type : SCD

Director at Southwest Strategies

Fresno, California, United States

Overview

Cynthia has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Cynthia has no verified topics they care about

Media Appearances

Cynthia has no verified media appearances

Work History

8-2022
Director at Southwest Strategies
10-2020 - 8-2022
Senior Manager of Public Affairs at Southwest Strategies
6-2018 - 9-2020
Manager of Public Affairs at Southwest Strategies
10-2015 - 5-2018
Senior Account Executive at Southwest Strategies
1-2005 - 10-2015
Sales & Marketing Coordinator at Murach Books

Education

Bachelor of Arts - BA from California State University, Fresno
Education details unavailable from Reedley College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Fresno, California, United States Job Level : Mid-senior Designation : Director at Southwest Strategies
URL has been copied!

Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cynthia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cynthia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cynthia

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.