Cynthia Perez, MA

Critic
DISC Type : C

Owner & Director of Operations/Sales at Aire Serv Heating and Air Conditioning®

Denver Metropolitan Area, United States

Overview

Cynthia has no verified overview

Personality Overview

Information Seeker

Critic

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Cynthia has no verified topics they care about

Media Appearances

Cynthia has no verified media appearances

Work History

1-2022
Owner & Director of Operations/Sales at Aire Serv Heating and Air Conditioning®
8-2021 - 5-2024
Affiliate Faculty at Front Range Community College
2-2000 - 10-2018
Research Director at Disney and ESPN Media Networks
9-1999 - 2-2000
Senior Research Marketing Analyst at Univision
4-1996 - 9-1999
Research Analyst at A&E Television Networks

Education

2017 - 2018
Master of Arts in Organizational Development from University of the Rockies
1988 - 1992
Bachelor of Arts from Fordham University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Denver Metropolitan Area, United States Job Level : Mid-senior Designation : Owner & Director of Operations/Sales at Aire Serv Heating and Air Conditioning®
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Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Cynthia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cynthia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cynthia

Personality Compatibility


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