D MacLean (Mac) Brodie

Critic
DISC Type : C

Chief Executive Officer, Middle East at MSL Group Middle East

Dubai, United Arab Emirates

Overview

D MacLean (Mac) Brodie is the Chief Executive Officer for the Middle East at MSL Group, a leading public relations and public affairs firm. With a background that includes an MA from The University of British Columbia, he has held senior roles at Qatar Foundation and Ogilvy, building extensive expertise across the MENA region.

He believes that people produce their best work when they are having fun and isnt afraid to bring humor to his industry, having performed an "industry roast" at a major conference. Before moving to the Gulf, he spent over 15 years in China and enjoys reconnecting with colleagues there.

Unique fact: He is a confident public speaker who once delivered the industry roast at the PRCA MENA Annual Conference.

Personality Overview

Objective Thinker

ROI Driven

Precise

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

PR Leadership
As CEO for the Middle East at MSL, he was recently featured in the PRWeek Middle East PowerBook, highlighting his influence in the industry.
Saudi Creative Marketing
He served on the 2025 Athar Awards Jury, which celebrates creative marketing in Saudi Arabia, and is inspired by the country's energy and ambition.
Public Affairs
His professional headline and multiple senior director-level roles at Ogilvy and Qatar Foundation highlight his deep expertise in corporate and public affairs.

Media Appearances

D MacLean (Mac) Brodie, CEO of MSL Group Middle East, said, “I’m …”. Featured in Instagram

See Now

Work History

7-2023
Chief Executive Officer, Middle East at MSL Group Middle East
2-2021 - 7-2023
Head Of Public Affairs at Qatar Foundation
3-2020 - 7-2023
Managing Director at West Bay Communications
1-2017 - 3-2020
PR Director, Qatar / Regional Director, Corporate and Public Affairs, MENA at Ogilvy Public Relations
3-2014 - 12-2016
Director, Corporate and Public Affairs at Ogilvy Public Relations

Education

2005 - 2006
MA from The University of British Columbia
2006 - 2006
APLP from University of Hawaii at Manoa

More Information

Social Presence :

Prographics :

Exp : 13 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Chief Executive Officer, Middle East at MSL Group Middle East
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Insights For Selling To D MacLean (Mac)

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with D MacLean (Mac) is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from D MacLean (Mac)

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will D MacLean (Mac) move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can D MacLean (Mac) take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And D MacLean (Mac)

Personality Compatibility


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