Dafna Zahger Bernanka

Questioner
DISC Type : c

Director of Product Marketing, Security at JFrog

Tel Aviv-Yafo, Tel Aviv District, Israel

Overview

Dafna has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Dafna has no verified topics they care about

Media Appearances

Dafna has no verified media appearances

Work History

3-2025
Director of Product Marketing, Security at JFrog
10-2023 - 3-2025
VP of Marketing at Wing Security
2-2023
Member at Product Marketing Alliance
10-2021 - 10-2023
Director of Marketing at Wing Security
6-2019 - 9-2021
Senior Customer Marketing Manager at Checkmarx

Education

2015 - 2017
Master of Business Administration (MBA) from Bar-Ilan University
2009 - 2012
Bachelor's degree from Tel Aviv University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Tel Aviv-Yafo, Tel Aviv District, Israel Job Level : Mid-senior Designation : Director of Product Marketing, Security at JFrog
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Insights For Selling To Dafna

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dafna is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Dafna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dafna move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Dafna take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Dafna

Personality Compatibility


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