Dafydd Moore in

Dafydd Moore

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Director Global Technology (CIO) at Superdry
📍 Malmesbury, England, United Kingdom

Dafydd is a strategic CIO with extensive experience at Superdry, Halfords, and Dyson, specializing in global technology transformations. He focuses on driving business performance through digital commerce and cloud strategy. Described by colleagues as a smart, insightful, and natural leader, he holds a Computer Science degree from the University of Wales.

Outside of his technology leadership roles, Dafydd is passionate about supporting social causes. He has participated in a demanding charity event to raise funds and awareness for military veterans and their families who have been impacted by cancer, demonstrating a commitment to community and giving back.

He once participated in a charity event that involved pulling a field gun from John-o-Groats to Lands End.

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Experience
19 Years
Current Role
Director Global Technology (CIO)
Job Level
Leadership
Location
Malmesbury, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dafydd cares about

Digital Transformation
He is leading the rollout of a new global e-commerce platform, order management system, and in-store kiosk solutions to enhance customer experience at Superdry.
Team Leadership
Described as a "natural leader, " he focuses on building high-performing teams to deliver complex technology programs and foster an environment of success and support.
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Career

Work history

6-2024
Director Global Technology (CIO)
Superdry
8-2022 - 6-2024
Group Director IT Strategy and Architecture (CTO)
Halfords
3-2021 - 8-2022
Global Head of IT Strategy, Architecture and Innovation (CTO)
Dyson
3-2021
Global Head of Business Relationship Management
Dyson
9-2017 - 1-2019
IT Business Partner (EMEA)
Dyson
In the press

Media appearances

Struggling Superdry poaches Halfords tech boss for a new global role. Featured in Retail Week
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Superdry Appoints New Global Technology Director Amid Major Restructuring. Featured in Financial News
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Education
2001 - 2004
Computer Science (BSc)
University of Wales, Swansea
2001 - 2003
Bachelor's degree
Prifysgol Cymru Y Drindod Dewi Sant / University of Wales Trinity Saint David
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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