Daina Spedding

Pioneer
DISC Type : sdi

Board Member at EvoluteIQ

London, England, United Kingdom

Overview

As a Director on Baird Capital’s Global Private Equity team, Daina Spedding focuses on growth investments in founder-led B2B technology and services companies. She is a Chartered Financial Analyst with executive training from London Business School and is noted for her expertise in scaling businesses internationally through AI enablement and strategic partnerships.

Originally from Latvia, Daina is a passionate advocate for diversity and inclusion, having been a driving force behind initiatives to support female-founded scaleups. She took a deliberate career break to spend time with her two young sons before joining Baird Capital, highlighting her commitment to family.

She was a driving force behind her previous firms Diversity Action Group, which helped it become the most active institutional growth investor in UK female-founded scaleups for four consecutive years.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

AI Enablement
Focuses on investing in companies that use AI for intelligent automation and to streamline complex processes, seeing it as a key area for deploying capital.
Founder-Led Businesses
Has a strong track record of backing founder-led businesses and partnering with them to scale their operations internationally.
Diversity in Investing
A passionate advocate for diversity and inclusion, actively working to support female founders and championing women in leadership.

Media Appearances

Daina has no verified media appearances

Work History

9-2025
Board Member at EvoluteIQ
11-2024
Director at Baird Capital
5-2023 - 7-2024
Non Executive Director at Brompton Bicycle
7-2021 - 5-2024
Non Executive Director at Elvie
6-2021 - 7-2024
Board Observer at THIS

Education

2015 - 2015
Mergers & Acquisitions Programme from London Business School
2006 - 2010
Certificate from CFA

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Board Member at EvoluteIQ
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Insights For Selling To Daina

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daina is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Daina

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Daina move?

  • They are generally fast movers and can take quick decisions
  • Can Daina take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Daina

Personality Compatibility


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