Daljit Khangura in

Daljit Khangura

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Founder & Research Director at Burning Bright Research & Strategy
📍 United Kingdom

Daljit Khangura is the Founder and Research Director of Burning Bright Research & Strategy, bringing over 20 years of experience. An expert in qualitative research and brand strategy, she has led projects for Google, PepsiCo, and Unilever. Colleagues describe her as intelligent, analytical, and instinctive.

Daljit is passionate about understanding irrational human behavior and the distinctive role of culture. Having lived in Singapore for 13 years, she is intrigued by how cultural stories intersect with the minutiae of human experience, particularly in the context of rapidly modernizing societies.

She was one of the original members selected for Unilevers elite Qualitative Research Panel in Asia to assess research standards.

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Current Role
Founder & Research Director
Location
United Kingdom
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Priorities

Topics Daljit cares about

Qualitative Research
A seasoned insights professional and Unilever-accredited Research Lead with over 20 years of global experience in qualitative explorations and analysis.
Human Behavior
Loves playing with ideas and understanding the 'irrational' behavior of human beings, applying these insights to brand challenges.
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Career

Work history

6-2025
Founder & Research Director
Burning Bright Research & Strategy
7-2021 - 6-2024
Director
davies+mckerr
5-2017 - 7-2021
Independent Consultant
Freelance
1-2012 - 3-2016
Founder, NeonTiger
NeonTiger
Independent Consultant
Unilever
In the press

Media appearances

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Education
1993 - 1997
2:1 MA Modern & Medieval Languages
University of Cambridge
1997 - 1998
MA
UCL
Social presence
in
Behavioral profile

DISC profile (public)

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